Posts Tagged ‘Facebook’

Snapchat Lied. Now This.

May 30, 2014

Snapchat CEO ‘Mortified’ by Leaked Stanford Frat E-Mails

Sarah Frier writing for Bloomberg:

“Snapchat Inc. Chief Executive Officer Evan Spiegel apologized for e-mails he sent during his fraternity days that celebrated getting drunk and convincing sorority women to perform sexual acts.”

Earlier this month, Snapchat settled with the U.S. Federal Trade Commission.

Because “snaps” on its service do not disappear.

As advertised.

So, Snapchat lied and settled.

Now this.

Snapchat and its CEO are building quite a reputation.

More accurately, a reputation crisis.

To think Snapchat spurned a multibillion-dollar buyout offer from Facebook.

Perhaps Facebook got off lucky.



Twitter: @schwartznow

Digital Hubs:  Here or Here



Social Media Sunsets

March 20, 2014

Sunsets Light Up Social Media

Looking for quality, online content?

Look up.

Then share your view.

Sunrises, sunsets, weather, nature, the sky, clouds.

I could see the ingredients coming together.

So much so, I issued a “Sunset Watch” on Twitter:

Jeff Schwartz Sunset Watch Twitter

Believe I invented the “Sunset Watch.” Copyrighting the idea.

Sure enough, looking west:

Sunset Colorado Jeff Schwartz

Sunset lights up mountain-wave cloud. Looking west.

Looking east:

Sunset Colorado Jeff Schwartz

Orange and purple. Looking east.

As sunrises and sunsets approach, watch the online world, worldwide.

Amateur photographers start posting amazing content.

Content that is widely retweeted and favorited.

My Tweetdeck and Facebook walls light up, as people look up.

Newsrooms enjoy fresh visuals.

So do your followers.

I’ve had pics shared by journalists and meteorologists globally.

Family and friends rely on me to cover Colorado’s sky glory, too.

I know you love what I call your “selfie-content.”

Try self-taken sunrise and sunset pics, instead.

Show off the horizon facing you vs. your face.

Your social media community will thank you.

The clicks and shares provide proof.

I think TV stations need dedicated sunset web cams.

Until then, follow me on social media.

Watch for my “Sunrise Watches.”

Share your views.

Get more viewers.


Twitter: @schwartznow

Digital Hubs:  Here or Here

Public Facebook: The Story About…the Story

May 19, 2012
Facebook: Social Media No Longer a Movie

The Facebook story has opened a historic chapter. The social media firm became a public company.

Facebook IPO Zuckerberg

Public! Historic Chapter in Facebook Story

The public can now buy or sell Facebook shares.

Facebook trades under the ticker symbol $FB.

Its debut, called an Initial Public Offering (“IPO”), did not go smoothly.

A significant technical delay frustrated traders trying to see their buy or sell orders.

The Securities and Exchange Commission will look into the technical glitch, according to reports.

Whatever was wrong got fixed. Trading of Facebook stock finally started.

Shares spiked above $42, before ending the day very close to the opening price of $38.

At last look, the number of shares traded in its public debut exceeded half-a-billion. That’s huge volume.

The business coverage of the event was extraordinary, too. Wall-to-wall, as we say in a newsroom.

Opinions vary on the stock’s behavior from here. Here’s one analysis.

What’s more important, however, is this:

You can now watch Facebook “the stock,” in addition to the movie about it and founder Mark Zuckerberg.

Simply put, a Hollywood script is no longer needed to tell Facebook’s business story.

Facebook’s performance can be tracked daily via a stock chart.

And its chart may well serve as a barometer on the health and future of social media.

Charts speak volumes about your business. Listen, interpret the story they tell.

Does your PR firm do this for you? As clients know, I do: “I watch you…for you.”

Look in on Facebook from time to time.


Internet Goes “Dark”

January 18, 2012
Wikipedia, Google Join Historic Campaign against SOPA and PIPA

It’s described as the largest online protest in history.

Websites went “dark” in a demonstration against separate anti-piracy bills moving through the U.S. Senate and House, respectively. The acronym for the House legislation is SOPA; the Senate’s is PIPA.

The English version of web giant Wikipedia led the way.

According to comScore, 25-million people a day visit Wikipedia. This message greeted them:

Wikipedia Protests SOPA & PIPA

Wikipedia could still be accessed in French, Spanish, German, Russian and other languages.

Google went “dark,” with a symbolic visual. A call-to-action appeared when I placed my cursor over it:

Google Protests SOPA PIPA

Google Goes "Dark"

WordPress, one of my blogging tools, joined the online protest, censoring itself. Here is its home page:

WordPress Protests SOPA PIPA

WordPress against SOPA and PIPA

Flickr participated, too. The photo service asked me if I wanted to join the online, “awareness” campaign:

Flickr Protests SOPA PIPA

Flickr Campaign Message

Neither Facebook nor Twitter jumped into the massive campaign. Here are some engaged websites.

So far, my ability to use the Internet remains unaffected.

Still, it’s an incredible show of Internet muscle, a huge digital-billboard-like campaign.

Have you or your company seen any impacts?


Congress indefinitely postponed anti-piracy legislation on Jan. 20, 2012. According to the Associated Press:

“The demise, at least for the time being, of the anti-piracy bills was a clear victory for Silicon Valley over Hollywood… .”

Full story here.

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