Posts Tagged ‘CEO’

Stanford’s Problem: Snapchat’s CEO

May 30, 2014

Stanford Condemns Snapchat CEO’s Sexist Emails

Mike Isaac writing for re/code:

“Stanford University Provost and Professor John Etchemendy sent a scathing email to the school’s student body on Friday, widely condemning a series of recently unearthed sexist, raucous emails sent years ago by Evan Spiegel, an alumnus of the school who is now the founder of disappearing mobile messaging startup Snapchat.”

University backpedaling hard.

Trying to put distance between itself and Snapchat CEO Spiegel:

“’Members of our community should learn now, not many years from now, how abhorrent those attitudes are, whether real or feigned,’ Etchemendy wrote.”

Spiegel created his own reputation crisis.

His crisis is now Stanford’s, too.

And Snapchat’s.

Would you work for CEO Spiegel?

 
 


Twitter: @schwartznow

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Snapchat Lied. Now This.

May 30, 2014

Snapchat CEO ‘Mortified’ by Leaked Stanford Frat E-Mails

Sarah Frier writing for Bloomberg:

“Snapchat Inc. Chief Executive Officer Evan Spiegel apologized for e-mails he sent during his fraternity days that celebrated getting drunk and convincing sorority women to perform sexual acts.”

Earlier this month, Snapchat settled with the U.S. Federal Trade Commission.

Because “snaps” on its service do not disappear.

As advertised.

So, Snapchat lied and settled.

Now this.

Snapchat and its CEO are building quite a reputation.

More accurately, a reputation crisis.

To think Snapchat spurned a multibillion-dollar buyout offer from Facebook.

Perhaps Facebook got off lucky.

 

 


Twitter: @schwartznow

Digital Hubs:  Here or Here

 

Anadarko’s Business Clarity Rewarded

April 3, 2014

Anadarko Reaches $5.15B Settlement in Tronox Case

“’This settlement agreement with the litigation trust and the U.S. government eliminates the uncertainty this dispute has created, and the proceeds will fund the remediation and cleanup of the legacy environmental liabilities and tort claims,’ Anadarko chairman and CEO Al Walker said.”

That’s a CEO speaking legal-speak.

Except  for three, key words:

“…eliminates the uncertainty.”

Wall Street, investors do not like uncertainty.

They like clarity.

How much so?

Anadarko Stock Up After Settlement

Anadarko stock up 14.5%

With legal certainty added, Anadarko’s stock soared some 14.5 percent.

It hit a record high.

Investors rewarded the business clarity.

Clarity garners stakeholder credibility.

Credibility is all about your reputation.

What uncertainty can your firm “clear up”?

How will it be communicated?

Potential rewards await.

 


Twitter: @schwartznow

Digital Hubs:  Here or Here

 

 

Digital Advertising’s Crisis

March 24, 2014

A ‘Crisis’ in Online Ads: One-Third of Traffic Is Bogus

Suzanne Vranica with Mike Shields writing in The Wall Street Journal:

“About 36% of all Web traffic is considered fake, the product of computers hijacked by viruses and programmed to visit sites, according to estimates cited recently by the Interactive Advertising Bureau trade group.”

Bots, click fraud, fake traffic.

It’s widespread, says The WSJ.

With a catch: your company must be online.

There’s no choice, right?:

“Spending on digital advertising—which includes social media and mobile devices—is expected to rise nearly 17% to $50 billion in the U.S. this year. That would be about 28% of total U.S. ad spending. Just five years ago, digital accounted for 16%.”

So, ditching the digital marketplace is a hard sell.

After all, it’s growing by double digits.

But what do you tell your CEO when asked:

“Can you prove to me our ad dollars are not wasted due to fraud?”

Monitor and audit all you want.

Right now, however, assume some of your online ad budget is squandered.

Misspent monies.

Inform your CEO.

And demand recompense. Restitution.

Insist on proof that consumers signed up for services, products or deals advertised.

Without the evidence, here’s a current best practice:

“Few marketers say they plan to cut back on digital advertising. Instead advertisers are getting more aggressive in monitoring what they are getting and in demanding reimbursement if fraud is uncovered.”

I would also tie your media buyer’s compensation to “make goods.” Free ad space.

Digital advertising is becoming a bigger slice of the marketing pie.

But your firm’s bottom line is involved.

And is your CEO’s reputation.

Your best strategy is planning and reporting online advertising tactics and results with credibility.

Credibility demands honesty.

And, honestly, there is fraud online.

Digital domination may be in the cards.

Ignoring fake traffic need not be.


Twitter: @schwartznow

Digital Hubs:  Here or Here


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