Posts Tagged ‘Apple’

Apple WWDC14: Safari DuckDuckGo

June 3, 2014

Apple builds path to future with WWDC software refresh

Some Apple WWDC14 Keynote highlights included:

  • OS X Yosemite
  • Continuity
  • iOS 8
  • HealthKit
  • HomeKit
  • Swift
Safari DuckDuckGo Privacy WWDC14

Safari. Apple

 

Executive Craig Federighi – (a.k.a. “Hairforce One”) – also stressed privacy and security features several times.

 

Per Apple’s website, Safari will include a DuckDuckGo option:
 

“Safari now gives you more control over your privacy on the web. You can open one Safari window in Private Browsing mode — which doesn’t save your browsing history — while keeping others in regular browsing mode. So while you do your online banking privately in one window, your browsing history is still being saved while you surf in another. You can also now search the web using DuckDuckGo, a search engine that doesn’t track you.”

 
 
 


Twitter: @schwartznow

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Apple’s Intriguing Hints

May 29, 2014

Apple Intriguing Hints Ahead of WWDC

Seen Apple’s WWDC 2014 App?

You should.

Apple’s events are teasingly, secretly, playfully intriguing:

 

Apple WWDC Secret Hints

“This is Our Little Secret”

 

“Shhhh, Can’t Tell You Yet”:

 

Apple WWDC Secrets Confidential

“This One is Sealed.” And: “It’s Confidential.”

 

“You’ll Find Out in a Few Days”:

 

Apple WWDC Secrets Hints

“No Comment Yet.” And: “Our Lips Are Sealed on This One.”

 

Plus, Star Wars:

 

Apple WWDC Star Wars

“Star Wars Past, Present and Future.” And: “You’ll Never Guess.”

 

I don’t know what’s coming.

Can’t recall Apple being so open about its secretiveness.

Like it.

Apple will stream WWDC’s Keynote presentation “live” at 1 p.m. EST, June 2.

At that time, much more will be revealed.

Got a hunch.

This could be next-era good.

Update – Here’s what I do know. Apple’s stock is ripping:

 

Apple stock pops ahead of WWDC.

$APPL above 8, 21, 50MAs. Very bullish.

 

Apple is up $21 this week. Some 3.46 percent.

Riding above key technical moving averages.

Ahead of WWDC, investors like what they see.

 

 


Twitter: @schwartznow

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#AmazonCart – Listening Wall Street?

May 6, 2014

Twitter, Amazon team to boost ‘now commerce’

Teaming up: Amazon and Twitter.

Benny Evangelista writing for The Chronicle:

“The two tech giants said … Amazon members can automatically save items to their online shopping carts by replying to any tweet containing an Amazon product link and writing the hashtag #AmazonCart.”

And if you use that hashtag?

The ultimate word-of-mouth. Why?

Because the world can see:

“…on its website, Amazon also notes that ‘most content is public on Twitter,’ so any replies with #AmazonCart ‘will be visible to whomever you replied, to those viewing the conversation, and on your own Timeline (unless your Twitter account is set to private).'”

So, using the #AmazonCart hashtag is public.

Intended or not, becomes a public endorsement.

Not bad, if you’re a celebrity.

Perhaps one paid to tweet your purchases?

Me? If buying something, I want to do so quickly.

Two clicks, maximum.

Privately.

Because an order of Omaha Steaks for clients is not viral.

Same with California wine or Oregon fruit for family.

Or Legal Sea Foods crab cakes for myself.

Investors?

They reacted “meh” to the Amazon-Twitter partnership:

Amazon Twitter #AmazonCart

Amazon daily chart bearish technically: below 50, 200MAs

Twitter?

Twitter Amazon Partnership #AmazonCart

Twitter stock remains below its IPO low

 

One thought.

Amazon, behind Jeff Bezos, has sweet CIA business.

In short, people in the know, trust Amazon to be in the know.

Secure, too.

What happens when one can buy stocks with a hashtag?

Who needs TD Ameritrade, Fidelity, E-Trade?

Ten shares of Apple, please, hashtag #AmazonCart.

Just musing aloud.

 

 


Twitter: @schwartznow

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Google’s Fountain of Youth?

April 20, 2014

Geneticist Cynthia Kenyon is heading to Google

Kenyon will join Calico – Google’s mysterious health venture.

Stephanie M. Lee writing in The Chronicle:

“Google has revealed little about Calico since the search giant formed the independent company in September, except that it wants to slow aging and fight age-related diseases. As Google CEO Larry Page once put it, Calico is truly a ‘moon shot.'”

Cynthia Kenyon Geneticist Google Calico

Cynthia Kenyon, Ph.D. Credit: UCSF

Kenyon is a pioneer in the genetics of aging.

Her role at Google’s Calico? Not detailed.

Her background may provide some clues, quoting:

“‘Age is the single largest risk factor for an enormous number of diseases,’ she explained to The Chronicle in 2005. ‘So if you can essentially postpone aging, then you can have beneficial effects on a whole wide range of disease.'”

Calico is collecting scientific heavyweights.

Its CEO is Arthur Levinson – the board chair of Genentech and Apple.

Sounds like a health “Skunk Works.”

Fountain of Youth-like stuff.

One more thought from reporter Lee about Kenyon:

“So deep is her dedication that she avoids bread and sugar – except dark chocolate – because studies show they speed up aging.”

 

 

 


Twitter: @schwartznow

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Apple WWDC 2014

April 6, 2014

Apple Worldwide Developers Conference Kicks Off June 2 at Moscone West in San Francisco

One more day to apply for a ticket:

“The opportunity to buy tickets to this year’s conference will be offered by random selection. Register now through April 7 at 10:00 a.m. PDT for your chance to attend.”

Apple WWDC 2014 San Francisco

Apple’s WWDC 2014 will sell out.

 

Is there a more popular and influential technology event in the world?

 


Twitter: @schwartznow

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The Heart of Steve Jobs

October 7, 2011
An Untold Story: Steve Jobs made this Work, too

In 2003, a younger family member battled cancer in his Bay Area home. My son: Let’s go to Calif., care for family and visit WWDC. Me: As a single parent, how to afford WWDC and travel? I’ll ask Apple. Son: I’m a developer if that helps. Me: You’re just 13. Son: “Been programming since age 8 … on your Mac… .”

Fast forward: We both attended WWDC 2003 as “VIP” guests of Steve Jobs, who also saw to it that we had time to care for my family. Until now, our story’s gone untold. Apple / Steve Jobs made it “just work.” I want his family to know this … and more. See conclusion.

So, I email Apple PR: “We live in Colo., younger family in Bay Area is fighting cancer, my son just had a birthday and an idea: Can he attend WWDC as a student to see Mr. Jobs’ Keynote? He may be Apple’s youngest developer. If so, we could both do a trip that combines my son’s technical gifts with private family needs. Cancer – chemo.”

(pause)

Apple: “We checked. As a student/developer, your son can attend. He will be Mr. Jobs’ VIP guest.” Whoa! “Your son should check in at Moscone Center.” Me: “He just turned 13. Can I escort him to the door?” Apple: “Are you a developer?” Me: “No. I blogged before there was a public Internet, used Macs since they were invented, and may’ve been the first to do a master’s thesis (communications and physics) at UNM on a Mac. We’re trying to combine family care, experience our passion for Apple / Steve Jobs, and afford both.”

(pause)

Apple email: “You two will both be VIP guests of Mr. Jobs. You’re all set.” Guests of Mr. Jobs! Front and center. Below is a pic before the Keynote – son, Jake, already a programming / cyber security catch – now, out-of-the-park technical / leadership talent:

Apple, WWDC 2003

Apple WWDC 2003, S. Francisco

Keynote … innovation elegance. So many, “Why didn’t I think of that(s)?!”

Confession: During the Keynote, I secretly snapped a picture. I had to. Thank goodness no flash!

Steve Jobs, Apple, Keynote, WWDC  2003

Steve Jobs, Keynote, WWDC 2003

After his Keynote, in that huge room, Mr. Jobs greeted, Jake, my son, and his guest: Jobs: “So, what did you think?” Son: “Neat!” Jobs: “NO, what do you REALLY think?!” The two chatted. Mr. Jobs sought out the kid in the room, first, before the reporters, etc. He gave us all iSight’s – the cams. I still have mine, treasured.

Apple iSight 2003

Afterwards, chowder on the Wharf, combing through the press packet, reliving the Keynote. A dad, a birthday boy, Apple, Mr. Jobs. The Jobs-Keynote glow was insanely magical. Then, we drove over a Golden Gate Bridge to help my family face cancer. Very hard emotionally and physically, but we were there, thanks to Apple / Mr. Jobs. He helped get us to Calif. to help our family.

This was before Mr. Jobs announced his own cancer. During our time in the Bay Area, we made a difference – my family moves on, raising two, healthy kids. Mr. Jobs’ heart helped us provide support.

Big picture: Apple / Mr. Jobs knew about my family’s cancer … allowed my son and me to see his Keynote … and got us to SF to help my family. He got it.

Steve Jobs touched generations, and, until now, I’ve not told this story. But there’s one more thing.

This summer, many years later, my son, Jake, physics degree in hand, computer science degree soon, too, worked at Apple, for Mr. Jobs! I don’t know on what, and would not say if I did. Apple magic, I’m sure. Once a guest … he attended WWDC 2011 as an employee.

Apple Headquarters, Cupertino

Jake outside Apple Mothership 2011, Cupertino

Jake just wrote:

“I first met the man years ago, and finally had the opportunity to work under his culture this year. I have really come to admire the vision, leadership, and impact that has been exhibited by no other man in history. Rest in peace, Steve Jobs.

Let us look forward to the next Big Innovator; time will tell if he will compare with the greatest innovator the world has ever known.”

Peace and love, Steve Jobs and Apple. You’ve touched my family. There is great beauty and comfort in the Circle of Life. #ThankYouSteve

Apple, WWDC, Jeff Schwartz
WWDC 2011
Apple Headquarters, 2011, Cupertino

Author - Jeff: Outside Apple's Mothership Summer 2011, Cupertino

Disclosures: Jeff Schwartz is a Colorado-based communications consultant. He owned Apple common stock in the past as an individual. He uses Apple products as a consumer. He does not market or review them. His son worked for Apple this summer. Jeff wished he could’ve. Apple is not and has not been a client of his directly or indirectly. Jeff has worked directly with Nobel Laureates, astronauts, Presidential appointees, etc. – but considers himself blessed to have met Steve Jobs and experienced his innovation.

One, Must Metric for Apple, CEOs…and You

April 15, 2010
Apple’s Stock Price: A Fast Metric for Evaluating the iPad’s Success

When Apple and Steve Jobs announce something new…people are quick to share their opinions. Including me.

Such is the case with the iPad’s recent launch. But was the launch successful and how would you know – reading newsclips, sales estimates, blog postings and product reviews? All are legitimate metrics.

Here’s another, powerful and fast way to evaluate the market acceptance of an announcement…and your company:  Analyze your stock chart. This fits with an old business adage, “The charts don’t lie.”

In Apple’s case (NASDAQ: AAPL) the stock is up almost $50 since the unveiling of the iPad. That’s significant. I’m not saying that the stock will remain ballistic. I am noting that key market research is in from the big institutions, hedge funds and large investors that “move” stocks. And according to the stock chart, Apple management and its products, including the iPad, earned widespread market confidence. In a nutshell, the investing whales voted with their money…and the vote is two-thumbs up. That is important and available information.

Question: How does your PR or Marketing firm measure success for your campaigns…can they read a stock chart and use it to help evaluate your reputation, business and ROI? Few can. “That’s something for Wall Street analysts,” they might say. I disagree. Stock charts are a metric available to all – and it is real information, and can be followed minute-by-minute.

I track stock charts all the time. They are part of my “toolkit” for measuring success and sizing up your reputation.

Short of that, there are other types of market research and reputation management. Enjoy this one:

The Bottom Line:
Just because analyzing a stock chart may be difficult is not a reason to leave the information it displays out of your set of reputation-management metrics. Why leave research to the dogs…err…cats.

I wonder what “story” Toyota’s stock chart is telling.

iPad: Steve Jobs Makes History. Again

April 3, 2010
Apple’s iPad is Here: Confessions of a Media-Technology Veteran

Steve Jobs, Apple, make history because they are about innovation. Not about being biggest, (although the firm’s market share is increasing). But about being first, being inventors. It’s what he and his teams live for.

Apple Steve JobsMy son and I were VIP guests of Mr. Jobs at WWDC 2005, where he reinforced Apple’s value proposition by showing a single slide to capture the firm’s passion, “Innovate.” One word: ‘Innovate.”

I quietly took the picture to the left. The picture I wish I had taken was that of Mr. Jobs and my son. After he finished another historic keynote address, Jobs came down to the audience, bypassing initially the reporters to ask my son, “What did YOU think?” He wanted feedback from the youngest tech-KID-guru in the crowd! He wanted feedback straight and unpolished. They chatted it up. Two “kids” connected before my eyes.

I admire greatly the view of tech-journalism-legend Walt Mossberg of The Wall Street Journal. He has already test-driven the iPad and says:

Wall Mossberg iPad Apple“What’s missing? If you asked me. I wish it played Flash.”

“It’s wicked fast.”

And, wrote Mr. Mossberg:

“For the past week or so, I have been testing a sleek, light, silver-and-black tablet computer called an iPad. After spending hours and hours with it, I believe this beautiful new touch-screen device from Apple has the potential to change portable computing profoundly, and to challenge the primacy of the laptop.

It could even help, eventually, to propel the finger-driven, multitouch user interface ahead of the mouse-driven interface that has prevailed for decades.”

The iPad could revolutionize (rescue) the print media, publishing industry, academia and personal computing. Put another way, how many read a newspaper every day or a book? Now, how many of you surf the web for your news and information? I thought so. Me, too.

And, with a nod to Jobs (because it’s his line), “One more thing.” The iPad is the start. Just as iSight and iPod morphed seamlessly into Mac Laptops and the iPhone, so will the iPad evolve. In a short order, it could be so thin that it is a smart “refrigerator magnet” or multi-media wall display for living and bedrooms.

Steve Jobs Apple iPadRemember, the iPad is not a stand-alone product. Apple innovations have a magical way of fitting together, like pieces of a puzzle. One leads to the next. Applications sprout, too.

I admit to saying many times since the launch of the Mac in 1984: “How did they do THAT…and why didn’t I think of it, too?!” Generations will be grateful that this moment, the unveiling of the first Mac, was captured.

One thing is very clear from Mr. Mossberg and other iPad testers: Wherever they carried the iPad, people NEEDED to TOUCH it…to pass it around and SHARE what they had on the screen. The iPad created, no attracted, social interaction, with the mere touch of fingertips. No mouses and cords.

That…that is the stuff of behavioral change, and the potential start of a new consumer-technology revolution. I’m not surprised. Apple — Steve Jobs and his teams — live for moments like this.

He is a modern-day Edison.

Apple iPad Steve JobsP.S. Somehow I will resist the urge to buy immediately. I’ll wait for the second version of iPad. But I admit: I want to stand in line at my local retail store in a few hours and get one RIGHT NOW. Waiting will not be easy. Apple is hip, cool, but it’s revolutionary. Apple’s about innovation…about being first, about “trying it first.”

I still have my Apple II. And even my Mac Performa circa 1993 still just gets “it.” Apple lives to innovate this “just-gets-it” for the world…and for the history books.

Apple is about experiencing “next”…now.


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