Archive for the ‘Twitter’ Category

#AmazonCart – Listening Wall Street?

May 6, 2014

Twitter, Amazon team to boost ‘now commerce’

Teaming up: Amazon and Twitter.

Benny Evangelista writing for The Chronicle:

“The two tech giants said … Amazon members can automatically save items to their online shopping carts by replying to any tweet containing an Amazon product link and writing the hashtag #AmazonCart.”

And if you use that hashtag?

The ultimate word-of-mouth. Why?

Because the world can see:

“…on its website, Amazon also notes that ‘most content is public on Twitter,’ so any replies with #AmazonCart ‘will be visible to whomever you replied, to those viewing the conversation, and on your own Timeline (unless your Twitter account is set to private).'”

So, using the #AmazonCart hashtag is public.

Intended or not, becomes a public endorsement.

Not bad, if you’re a celebrity.

Perhaps one paid to tweet your purchases?

Me? If buying something, I want to do so quickly.

Two clicks, maximum.

Privately.

Because an order of Omaha Steaks for clients is not viral.

Same with California wine or Oregon fruit for family.

Or Legal Sea Foods crab cakes for myself.

Investors?

They reacted “meh” to the Amazon-Twitter partnership:

Amazon Twitter #AmazonCart

Amazon daily chart bearish technically: below 50, 200MAs

Twitter?

Twitter Amazon Partnership #AmazonCart

Twitter stock remains below its IPO low

 

One thought.

Amazon, behind Jeff Bezos, has sweet CIA business.

In short, people in the know, trust Amazon to be in the know.

Secure, too.

What happens when one can buy stocks with a hashtag?

Who needs TD Ameritrade, Fidelity, E-Trade?

Ten shares of Apple, please, hashtag #AmazonCart.

Just musing aloud.

 

 


Twitter: @schwartznow

Digital Hubs:  Here or Here

 

Starbucks is Sticky

April 8, 2014

I’ve noticed a trend.

Starbucks always trends in Denver on Twitter:

 

Starbucks Trending Twitter Denver

Starbucks trending on Twitter.

 

#UConn I get. NCAA champs.

#TheHobbit – it’s promoted. So, that makes sense.

But Starbucks is “sticky,” too.

Anyone know why?

A strategy, perhaps?

Is it good for the Seattle firm’s business reputation?

Whatever the case, Starbucks “trending” is a trend.

Caffeinated social media at a Mile High.

 

 


Twitter: @schwartznow

Digital Hubs:  Here or Here

 

Social Media Sunsets

March 20, 2014

Sunsets Light Up Social Media

Looking for quality, online content?

Look up.

Then share your view.

Sunrises, sunsets, weather, nature, the sky, clouds.

I could see the ingredients coming together.

So much so, I issued a “Sunset Watch” on Twitter:

Jeff Schwartz Sunset Watch Twitter

Believe I invented the “Sunset Watch.” Copyrighting the idea.

Sure enough, looking west:

Sunset Colorado Jeff Schwartz

Sunset lights up mountain-wave cloud. Looking west.

Looking east:

Sunset Colorado Jeff Schwartz

Orange and purple. Looking east.

As sunrises and sunsets approach, watch the online world, worldwide.

Amateur photographers start posting amazing content.

Content that is widely retweeted and favorited.

My Tweetdeck and Facebook walls light up, as people look up.

Newsrooms enjoy fresh visuals.

So do your followers.

I’ve had pics shared by journalists and meteorologists globally.

Family and friends rely on me to cover Colorado’s sky glory, too.

I know you love what I call your “selfie-content.”

Try self-taken sunrise and sunset pics, instead.

Show off the horizon facing you vs. your face.

Your social media community will thank you.

The clicks and shares provide proof.

I think TV stations need dedicated sunset web cams.

Until then, follow me on social media.

Watch for my “Sunrise Watches.”

Share your views.

Get more viewers.

 


Twitter: @schwartznow

Digital Hubs:  Here or Here

Blocking Twitter Trolls Harder

December 12, 2013

Blocking Twitter Users

Thought you blocked one of those Twitter trolls (or worse).

Not really. Read Twitter’s new policy closely:

Note: If your account is public, blocking a user does not prevent that user from following you, interacting with your Tweets, or receiving your updates in their timeline.”

You won’t see blocked users.

Their troll content, however, can still be seen.

And retweeted.

And searched.

Your choice?

Start over.

Go private.

Lock your account.

I know. Not much of a choice.

Twitter is now a public company.

The company wants your trolls (or worse) to remain public.

Update — Twitter “reverts” change:

Source: Twitter

“Earlier today, we made a change to the way the ‘block’ function of Twitter works. We have decided to revert the change after receiving feedback from many users – we never want to introduce features at the cost of users feeling less safe. Any blocks you had previously instituted are still in effect.”

“Revert”?

New level of corporate spin.

After Twitter creates a crisis.

Issues remain: balancing privacy, reputations, safety … and the wrath of the ticked off trolls you block.

Twitter’s Extra Security

May 23, 2013

Login Verification Program

Twitter has been criticized for not having this option, especially following recent breaches of Twitter accounts belonging to major news organizations and other companies.

That quote is from a story by The Associated Press.

A hacking of AP’s Twitter account lead to a U.S. stock market crash.

Gaming Social Media

April 25, 2013

Researchers Call Out Twitter Celebrities With Suspicious Followings

Nicole Perlroth writes:

There are now more than two dozen online services willing to sell fake followers. Based on the number of fake accounts offered through those services — excluding overlapping accounts — Mr. Stroppa and Mr. De Micheli estimate that there are now more than 20 million fake accounts on Twitter. Those accounts can be sold to multiple buyers. At quoted rates, the two said a conservative estimate is that fake Twitter followers offer potential for a $40 million to $360 million business.

She discusses, among others, a Colorado congressman.

Once watched a former Colorado TV reporter gain several thousand “new” Twitter followers a day.

Asked him privately about it: “I must have gotten on a list.” Right.

Gaming social media?

It’s your reputation.

Is this My Tweet? Twitter…your Business…at a Crossroads

April 23, 2013

Fake Tweet Causes 4 Minutes of Panic on Trading Floors

This fake Tweet:
Fake AP Tweet

Editor’s Note: I added, “Fake, Fake, Fake”

Caused a swift crash in the U.S. stock market.

This chart reveals the costly cascade:

 

AP Fake Tweet QQQ Crash

One-Minute Chart: $SPY (the ETF tracking S&P 500)

 

The drama ended in a blink.

Many millions of dollars were lost.

This is a reputation-defining moment for Twitter.

For The Associated Press.

For you.

Put simply, how can I trust your information, if I can’t trust the Tweet it arrived on?

What happens if it’s your account, but not your Tweet?

Reexamine your operations, CEOs.

How to use Social Media for Corporate Communications

April 2, 2013

S.E.C. clears social media for corporate releases

Twitter and Facebook ruled as legit as websites:

It seems that after months of consideration, the S.E.C. has decided that mentioning information in a Facebook or Twitter post is as legitimate as publishing it on a corporate Web site, as long as the company has already told shareholders that some information will be announced on those outlets.

That “sigh” you hear is from CEO Reed Hastings of Netflix.

Make sure to follow +Elon Musk of Tesla, too.


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