Archive for the ‘Social Media’ Category

Air “Bombs”: Gnarly Weather

June 27, 2014

Gnarly Sky Telegraphs Meteorological Air “Bombs.”

Posted this on Tumblr. Sharing here, too. Hey, WordPress, Yahoo is easier:

Mammatus Virga Colorado T-Storm

Gnarly Virga – Mammatus under T-Storm: Windy Downbursts

Gnarly sky under a T-storm.

Rain evaporating in dry air on the way down.

Dramatic, ragged cloud structures.

Potentially dangerous.

Violent wind “air bombs,” gusty downbursts up to 60mph or more possible.

Another view:

Inverted Mammatus Virga J

“Inverted” view Virga – Mammatus Wind Downburst

Same pic using photoshop feature “inverted.”

No rain.

But evaporating rain on the way down rocked my house, like an air bomb.

Airplane travel impacted into Denver International Airport, where a Severe Weather Warning was issued by the National Weather Service.

Air “bombs” – downbursts – are both gnarly and dangerous.

A sight to see.

And feel.

Blown away.

So, now: seeing is knowing.


Twitter: @schwartznow

Digital Hubs:  Here or Here

 

 

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Digital Advertising’s Crisis

March 24, 2014

A ‘Crisis’ in Online Ads: One-Third of Traffic Is Bogus

Suzanne Vranica with Mike Shields writing in The Wall Street Journal:

“About 36% of all Web traffic is considered fake, the product of computers hijacked by viruses and programmed to visit sites, according to estimates cited recently by the Interactive Advertising Bureau trade group.”

Bots, click fraud, fake traffic.

It’s widespread, says The WSJ.

With a catch: your company must be online.

There’s no choice, right?:

“Spending on digital advertising—which includes social media and mobile devices—is expected to rise nearly 17% to $50 billion in the U.S. this year. That would be about 28% of total U.S. ad spending. Just five years ago, digital accounted for 16%.”

So, ditching the digital marketplace is a hard sell.

After all, it’s growing by double digits.

But what do you tell your CEO when asked:

“Can you prove to me our ad dollars are not wasted due to fraud?”

Monitor and audit all you want.

Right now, however, assume some of your online ad budget is squandered.

Misspent monies.

Inform your CEO.

And demand recompense. Restitution.

Insist on proof that consumers signed up for services, products or deals advertised.

Without the evidence, here’s a current best practice:

“Few marketers say they plan to cut back on digital advertising. Instead advertisers are getting more aggressive in monitoring what they are getting and in demanding reimbursement if fraud is uncovered.”

I would also tie your media buyer’s compensation to “make goods.” Free ad space.

Digital advertising is becoming a bigger slice of the marketing pie.

But your firm’s bottom line is involved.

And is your CEO’s reputation.

Your best strategy is planning and reporting online advertising tactics and results with credibility.

Credibility demands honesty.

And, honestly, there is fraud online.

Digital domination may be in the cards.

Ignoring fake traffic need not be.


Twitter: @schwartznow

Digital Hubs:  Here or Here

Social Media Sunsets

March 20, 2014

Sunsets Light Up Social Media

Looking for quality, online content?

Look up.

Then share your view.

Sunrises, sunsets, weather, nature, the sky, clouds.

I could see the ingredients coming together.

So much so, I issued a “Sunset Watch” on Twitter:

Jeff Schwartz Sunset Watch Twitter

Believe I invented the “Sunset Watch.” Copyrighting the idea.

Sure enough, looking west:

Sunset Colorado Jeff Schwartz

Sunset lights up mountain-wave cloud. Looking west.

Looking east:

Sunset Colorado Jeff Schwartz

Orange and purple. Looking east.

As sunrises and sunsets approach, watch the online world, worldwide.

Amateur photographers start posting amazing content.

Content that is widely retweeted and favorited.

My Tweetdeck and Facebook walls light up, as people look up.

Newsrooms enjoy fresh visuals.

So do your followers.

I’ve had pics shared by journalists and meteorologists globally.

Family and friends rely on me to cover Colorado’s sky glory, too.

I know you love what I call your “selfie-content.”

Try self-taken sunrise and sunset pics, instead.

Show off the horizon facing you vs. your face.

Your social media community will thank you.

The clicks and shares provide proof.

I think TV stations need dedicated sunset web cams.

Until then, follow me on social media.

Watch for my “Sunrise Watches.”

Share your views.

Get more viewers.

 


Twitter: @schwartznow

Digital Hubs:  Here or Here

How to Unplug

March 8, 2014

It’s National Day of Unplugging 2014

Technology can help you “honor” this day.

Julie Balise of The Tech Chronicles says there are apps for that.

She features 10 of them.

They range from “Anti-Social” to “Detox”:

“Like the range of unplugging they provide, these apps require various levels of commitment. One won’t let you use your phone again until the pre-set unplugging time is over. Others are more forgiving.”

Editor’s Note:

iPad Mini. It’s unplugged. Really.

I’m totally unplugged. In fact:

  • This prewritten post was in a queue.
  • Really.
  • I’m only carrying an iPad Mini for the companionship.
  • Fits nicely in my back pocket.
  • But it’s not on.
  • Really.
  • It’s just…”with” me.
  • So, I’m unplugged.
  • Call it concealed carrying.

Are you unplugged today?

Can you?

What Was Over Atlanta?

February 25, 2014

Cool Clouds Over Atlanta

Cloud show during Atlanta rush hour. Source: @ScottTufts

Meteorologist @JenCarfagno of The Weather Channel said “undulatus asperatus” clouds put on the display that lit up social media:

“Undulatus asperatus translates to ‘roughened waves’ – Looks like an angry sea, doesn’t it?” 

Science writer and meteorologist Anthony Sagliani of Accuweather said a gravity wave packet created the awesome cloud structure:

“Gravity wave packet” over Georiga. Source: @anthonywx 

Here’s another view from Jeremy Campbell of 11Alive.com:

Source: Jeremy Campbell @Jeremy11alive

Per Wikipedia:

“Undulatus asperatus (or alternately, asperatus) is a cloud formation, proposed in 2009 as a separate cloud classification by the founder of the Cloud Appreciation Society. If successful it will be the first cloud formation added since cirrus intortus in 1951 to the International Cloud Atlas of the World Meteorological Organization.”

Got my vote.

Neat science.

Cool clouds.

Blocking Twitter Trolls Harder

December 12, 2013

Blocking Twitter Users

Thought you blocked one of those Twitter trolls (or worse).

Not really. Read Twitter’s new policy closely:

Note: If your account is public, blocking a user does not prevent that user from following you, interacting with your Tweets, or receiving your updates in their timeline.”

You won’t see blocked users.

Their troll content, however, can still be seen.

And retweeted.

And searched.

Your choice?

Start over.

Go private.

Lock your account.

I know. Not much of a choice.

Twitter is now a public company.

The company wants your trolls (or worse) to remain public.

Update — Twitter “reverts” change:

Source: Twitter

“Earlier today, we made a change to the way the ‘block’ function of Twitter works. We have decided to revert the change after receiving feedback from many users – we never want to introduce features at the cost of users feeling less safe. Any blocks you had previously instituted are still in effect.”

“Revert”?

New level of corporate spin.

After Twitter creates a crisis.

Issues remain: balancing privacy, reputations, safety … and the wrath of the ticked off trolls you block.

Top Facebook Check-Ins

December 10, 2013

Hottest Social Media Check-In Spots on Earth

Jeanne Cooper, SFGate:

“Take me out to the ballgame — but don’t forget to check in on Facebook when you get there. That’s apparently the rule for those who tote their smartphones to the four ballparks that made the social media site’s Top 10 list of check-in venues in the United States for 2013.”

Disneyland scores No. 1:

Disneyland & Disneyland California Adventure: Sean Arbabi Getty Images/Aurora Creative

Disneyland is huge worldwide, too.

Hong Kong, Paris, Toyko.

Said Walt Disney:

“If you can dream it, you can do it.”

And check-in, too.

Elon Musk Goes Around Media … to You

November 19, 2013

The Mission of Tesla

CEO Elon Musk blogs:

“The media coverage of Model S fires vs. gasoline car fires is disproportionate by several orders of magnitude, despite the latter actually being far more deadly.”

Musk takes on the headlines:

“Reading the headlines, it is therefore easy to assume that the Tesla Model S and perhaps electric cars in general have a greater propensity to catch fire than gasoline cars when nothing could be further from the truth.”

He asks for fact-based reporting:

“Journalists with a deep knowledge of the car industry, such as the news editor of Automotive News, understand and attempt to rebut this notion, but they have been drowned out by an onslaught of popular and financial media seeking to make a sensation out of something that a simple Google search would reveal to be false.”

Musk is spot on:

“Since the Model S went into production mid last year, there have been over 400 deaths and 1,200 serious injuries in the United States alone due to gasoline car fires, compared to zero deaths and zero injuries due to Tesla fires anywhere in the world.”

Why do business and financial media stray so far from the data?

Ratings?

Journalists chasing more “clicks”?

Whatever the case, this CEO just went around the media.

Straight to you.

That’s leadership.

Refreshing.

UPDATE  No. 1: Elon Musk took the facts to twitter, too.

Exactly.

UPDATE No. 2: Investors find +Elon Musk a credible source:

Tesla Elon Musk $TSLA

$TSLA up 3.71%

Tesla’s stock popped more than 3 percent.

Credible leadership. Facts. Data.

Straight from the CEO.

More valuable to you on this day…

…than traditional media.


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