Archive for the ‘Media’ Category

“Click”: New Media Journalism

March 24, 2014

Risks Abound as Reporters Play in Traffic

David Carr writing in The New York Times:

“If I were being paid by the click for this column, I might have begun it this way: Will an oppressive emphasis on ‘click bait’ mean that the news ends up imprisoned by transgendered models posing in disgraceful listicles accompanied by kidnapped nude kittens?”

His column centers on the business of journalism in a new media world:

“Now that metrics are part of the news agenda, all of the sticks are in the air. Just because something is popular does not make it worthy, but ignoring audience engagement is a sure route to irrelevance.”

@carr2n concludes his opinion piece with a cat picture.

Why not?

But my cat pic is better than his.

#BreakingNews #Developing #JustIn #Exclusive:

Meet my neighbor: Holy Gotham City, Batman! – the Caped Crusader uncovered:

Cat  Journalism News Clicks Business

Look at the shadow: Bat-Cat. #NewJournalism

Look at the shadow. Bat-cat.

New-media journalism “click.”

Some reporters and firms struggle in the new media balance of engagement and journalism.

Others thrive.

My tip: all things in moderation, strategically.

Follow your plan.

Your have one, right?

 


Twitter: @schwartznow

Digital Hubs:  Here or Here

Social Media Sunsets

March 20, 2014

Sunsets Light Up Social Media

Looking for quality, online content?

Look up.

Then share your view.

Sunrises, sunsets, weather, nature, the sky, clouds.

I could see the ingredients coming together.

So much so, I issued a “Sunset Watch” on Twitter:

Jeff Schwartz Sunset Watch Twitter

Believe I invented the “Sunset Watch.” Copyrighting the idea.

Sure enough, looking west:

Sunset Colorado Jeff Schwartz

Sunset lights up mountain-wave cloud. Looking west.

Looking east:

Sunset Colorado Jeff Schwartz

Orange and purple. Looking east.

As sunrises and sunsets approach, watch the online world, worldwide.

Amateur photographers start posting amazing content.

Content that is widely retweeted and favorited.

My Tweetdeck and Facebook walls light up, as people look up.

Newsrooms enjoy fresh visuals.

So do your followers.

I’ve had pics shared by journalists and meteorologists globally.

Family and friends rely on me to cover Colorado’s sky glory, too.

I know you love what I call your “selfie-content.”

Try self-taken sunrise and sunset pics, instead.

Show off the horizon facing you vs. your face.

Your social media community will thank you.

The clicks and shares provide proof.

I think TV stations need dedicated sunset web cams.

Until then, follow me on social media.

Watch for my “Sunrise Watches.”

Share your views.

Get more viewers.

 


Twitter: @schwartznow

Digital Hubs:  Here or Here

Google Gives Away Money

March 11, 2014

Send business to Google Apps; Make Money

Carolyn Said writing in The Tech Chronicles:

“Google is offering a $15 bounty for every new user of Google Apps for Business referred by a current user. But it’s not as simple as signing up mom, dad and your hamster. This offer is for new business customers. You score the $15 bounty for each of the first 100 users at a new business customer who pay for at least 120 days of Google goodness.”

But why give away money?

Think long term.

Each new customer will probably pay for that $15 many times over.

Plus, the tech-media giant can afford to dish it out.

Google has plenty of money:

$GOOG Weekly Chart: Stock near an all-time high

Google’s weekly chart is an exquisite image of a stock in a strong uptrend.

Technically, the stock is riding the 8MA.

That’s not just bullish.

It’s extremely bullish.

In fact, at $1211 a share, Google is just $18 from an all-time high.

What to do with that financial strength?

Make more cash.

By giving some to you.

Each new, business Google App user could return that initial $15 back to the company in buckets.

The firm also benefits because time spent on referrals is your time, your work.

So, how do you get in on the cash-action?

Google it for the details.

You saw that one coming, I’m sure.

Bloomberg News? Terminals Win

November 25, 2013

Signs of Change in News Mission at Bloomberg

Amy Chozick, Nathaniel Popper, Edward Wong and David Carr, The New York Times;

“The growth of Bloomberg’s terminal sales worldwide had softened over the last several years, and had dropped significantly in the last year in mainland China, a vast untapped market. Bloomberg News’s tough reporting last year about China had prompted officials to cancel subscriptions for the lucrative terminals, frustrating the company’s Beijing sales staff.”

Bloomberg journalism: is it a victim?:

“…at the Hong Kong bureau of Bloomberg News, anxious journalists were still dealing with the implications of a decision by top editors weeks earlier not to publish a hard-hitting article about a Chinese tycoon. Bloomberg employees had asserted in published reports that Matthew Winkler, the editor in chief, had justified killing the piece, citing concerns that Bloomberg journalists would be expelled from China in retaliation.”

“No longer an employee”:

“Later that night, just hours after (CEO Daniel L.) Doctoroff raised his glass, the company confirmed that one of the writers of the article was no longer an employee.”

Can Bloomberg, a media giant, balance journalism and business?

In China, at least, the answer appears champagne-glass clear.

The machines come first.

Those Bloomberg financial terminals.

They are huge business.

Read the full story linked above for context.

Profits from financial terminals overwhelm those from news.

So, Bloomberg journalists, know your priorities.

Business first. Before news.

That’s the story.

Questions?

Elon Musk Goes Around Media … to You

November 19, 2013

The Mission of Tesla

CEO Elon Musk blogs:

“The media coverage of Model S fires vs. gasoline car fires is disproportionate by several orders of magnitude, despite the latter actually being far more deadly.”

Musk takes on the headlines:

“Reading the headlines, it is therefore easy to assume that the Tesla Model S and perhaps electric cars in general have a greater propensity to catch fire than gasoline cars when nothing could be further from the truth.”

He asks for fact-based reporting:

“Journalists with a deep knowledge of the car industry, such as the news editor of Automotive News, understand and attempt to rebut this notion, but they have been drowned out by an onslaught of popular and financial media seeking to make a sensation out of something that a simple Google search would reveal to be false.”

Musk is spot on:

“Since the Model S went into production mid last year, there have been over 400 deaths and 1,200 serious injuries in the United States alone due to gasoline car fires, compared to zero deaths and zero injuries due to Tesla fires anywhere in the world.”

Why do business and financial media stray so far from the data?

Ratings?

Journalists chasing more “clicks”?

Whatever the case, this CEO just went around the media.

Straight to you.

That’s leadership.

Refreshing.

UPDATE  No. 1: Elon Musk took the facts to twitter, too.

Exactly.

UPDATE No. 2: Investors find +Elon Musk a credible source:

Tesla Elon Musk $TSLA

$TSLA up 3.71%

Tesla’s stock popped more than 3 percent.

Credible leadership. Facts. Data.

Straight from the CEO.

More valuable to you on this day…

…than traditional media.

Supermoon Myth

June 23, 2013

Supermoon Myth Mostly Motivated by Publicity

Sky & Telescope:

“Despite being closer than usual, supermoons are rather ordinary … take place several times a year. But the media won’t hype that up — can you imagine headlines publicizing, ‘Come out and see the Moon that’s a little bigger than normal!’ or ‘Look out for this amazing event that happens several times a year!’ — yeah, me neither.”

Supermoon Rise: Boulder, Co., Colo.
Crossing Night Sky
Setting Just Before Dawn

“And despite the fact that the supermoon isn’t as extraordinary as some might have you think, any full Moon is still a spectacular sight to behold.”

Twitter’s Extra Security

May 23, 2013

Login Verification Program

Twitter has been criticized for not having this option, especially following recent breaches of Twitter accounts belonging to major news organizations and other companies.

That quote is from a story by The Associated Press.

A hacking of AP’s Twitter account lead to a U.S. stock market crash.

New: Bloomberg Reporters Barred from Snooping on Clients

May 11, 2013

Bloomberg Bars Reporters from Client Activity

Quoting The Associated Press:

It’s not clear exactly how long Bloomberg reporters have been accessing subscriber information.

Bloomberg is in the middle of a crisis.

The business stakes are high.

Big things, such as: Bloomberg’s reputation, client trust, credibility.


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