Archive for the ‘Journalism’ Category

“Click”: New Media Journalism

March 24, 2014

Risks Abound as Reporters Play in Traffic

David Carr writing in The New York Times:

“If I were being paid by the click for this column, I might have begun it this way: Will an oppressive emphasis on ‘click bait’ mean that the news ends up imprisoned by transgendered models posing in disgraceful listicles accompanied by kidnapped nude kittens?”

His column centers on the business of journalism in a new media world:

“Now that metrics are part of the news agenda, all of the sticks are in the air. Just because something is popular does not make it worthy, but ignoring audience engagement is a sure route to irrelevance.”

@carr2n concludes his opinion piece with a cat picture.

Why not?

But my cat pic is better than his.

#BreakingNews #Developing #JustIn #Exclusive:

Meet my neighbor: Holy Gotham City, Batman! – the Caped Crusader uncovered:

Cat  Journalism News Clicks Business

Look at the shadow: Bat-Cat. #NewJournalism

Look at the shadow. Bat-cat.

New-media journalism “click.”

Some reporters and firms struggle in the new media balance of engagement and journalism.

Others thrive.

My tip: all things in moderation, strategically.

Follow your plan.

Your have one, right?

 


Twitter: @schwartznow

Digital Hubs:  Here or Here

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Social Media Sunsets

March 20, 2014

Sunsets Light Up Social Media

Looking for quality, online content?

Look up.

Then share your view.

Sunrises, sunsets, weather, nature, the sky, clouds.

I could see the ingredients coming together.

So much so, I issued a “Sunset Watch” on Twitter:

Jeff Schwartz Sunset Watch Twitter

Believe I invented the “Sunset Watch.” Copyrighting the idea.

Sure enough, looking west:

Sunset Colorado Jeff Schwartz

Sunset lights up mountain-wave cloud. Looking west.

Looking east:

Sunset Colorado Jeff Schwartz

Orange and purple. Looking east.

As sunrises and sunsets approach, watch the online world, worldwide.

Amateur photographers start posting amazing content.

Content that is widely retweeted and favorited.

My Tweetdeck and Facebook walls light up, as people look up.

Newsrooms enjoy fresh visuals.

So do your followers.

I’ve had pics shared by journalists and meteorologists globally.

Family and friends rely on me to cover Colorado’s sky glory, too.

I know you love what I call your “selfie-content.”

Try self-taken sunrise and sunset pics, instead.

Show off the horizon facing you vs. your face.

Your social media community will thank you.

The clicks and shares provide proof.

I think TV stations need dedicated sunset web cams.

Until then, follow me on social media.

Watch for my “Sunrise Watches.”

Share your views.

Get more viewers.

 


Twitter: @schwartznow

Digital Hubs:  Here or Here

Got Game? Play-Journalism Works

March 6, 2014

To Spur Traffic at News Sites, Just Travoltify

Leslie Kaufman for The New York Times:

“Which of the following interactive features drove record traffic to its respective news sites in recent months: a) How Much Time Have You Wasted on Facebook? for Time; b) The interactive dialect quiz for The New York Times; c) The Adele Dazeem Generator: Travoltify Your Name, which appeared on Slate; d) all of the above?”

Answer?

All of the above.

“News organizations are changing their formats in the digital age to connect with more readers, with quizzes and games having become popular offerings that audiences find hard to resist.”

Yes, I Travolified:

Jeff Schwartz “Travoltified”

Meet Jude Stonz.

I like it.

Jude “Heisenberg” Stonz even better, if I chose “Breaking Bad.”

As for SchwartzNow “Travoltified”?

Didn’t check.

The key takeaway is, get new followers. By gamification:

“‘It is the gamification of content,’ said Joshua Benton, director of the Nieman Journalism Lab at Harvard. ‘Take the same dynamics that lead games and social sharing to be addictive and use them in a way to connect to content.’”

Think crossword puzzles, NCAA brackets.

You’ve done them for years.

It’s journalism at play.

Reporter Kaufman says play-journalism works.

As in, 9.5 million unique visitors, some 100,000 people an hour.

Oh, SchwartzNow “Travoltified?”

You knew I’d try:

SchwartzNow “Travoltified”

Meet me, Jude “Heisenberg” Stonz Stewart.

Hey, Jude, can you get me traffic?

I can get you traffic.

Most likely.

Good gamification gets results.

If I ran your Online Newsroom: Got game?

Bloomberg Reporters: Move Markets, Make More Money

December 19, 2013

Bloomberg News pays reporters more if their stories move markets

Julia La Roche, Business Insider:

“This practice is not widespread in the financial news industry, and journalists we spoke to from other outlets were not aware that it is used at Bloomberg. We also canvassed traders, bankers and public relations professionals. None of them had heard this before, either.”

The business of business journalism.

Bloomberg News? Terminals Win

November 25, 2013

Signs of Change in News Mission at Bloomberg

Amy Chozick, Nathaniel Popper, Edward Wong and David Carr, The New York Times;

“The growth of Bloomberg’s terminal sales worldwide had softened over the last several years, and had dropped significantly in the last year in mainland China, a vast untapped market. Bloomberg News’s tough reporting last year about China had prompted officials to cancel subscriptions for the lucrative terminals, frustrating the company’s Beijing sales staff.”

Bloomberg journalism: is it a victim?:

“…at the Hong Kong bureau of Bloomberg News, anxious journalists were still dealing with the implications of a decision by top editors weeks earlier not to publish a hard-hitting article about a Chinese tycoon. Bloomberg employees had asserted in published reports that Matthew Winkler, the editor in chief, had justified killing the piece, citing concerns that Bloomberg journalists would be expelled from China in retaliation.”

“No longer an employee”:

“Later that night, just hours after (CEO Daniel L.) Doctoroff raised his glass, the company confirmed that one of the writers of the article was no longer an employee.”

Can Bloomberg, a media giant, balance journalism and business?

In China, at least, the answer appears champagne-glass clear.

The machines come first.

Those Bloomberg financial terminals.

They are huge business.

Read the full story linked above for context.

Profits from financial terminals overwhelm those from news.

So, Bloomberg journalists, know your priorities.

Business first. Before news.

That’s the story.

Questions?

Feds Target Associated Press

May 13, 2013

Two Months of AP Reporter and Editor Records

AP calls move a “massive and unprecedented intrusion”:

Prosecutors have sought phone records from reporters before, but the seizure of records from such a wide array of AP offices, including general AP switchboards numbers and an office-wide shared fax line, is unusual and largely unprecedented.

Home phones, cell phones included, according to The NYT’s Charlies Savage and Leslie Kaufman.

It said the records were seized without notice sometime this year.

Such dramatic action by the U.S. government vs. the Fourth Estate could, ultimately, raise constitutional questions.

Is this about journalism, leaks, national defense, a potential crime?

Not clear.

But this story is clearly more than a one-day wonder. It has legs.

Not long ago, a fake tweet from a hacked AP crashed the U.S. stock market, costing investors many millions of dollars.

Doesn’t seem to AP’s year.

New: Bloomberg Reporters Barred from Snooping on Clients

May 11, 2013

Bloomberg Bars Reporters from Client Activity

Quoting The Associated Press:

It’s not clear exactly how long Bloomberg reporters have been accessing subscriber information.

Bloomberg is in the middle of a crisis.

The business stakes are high.

Big things, such as: Bloomberg’s reputation, client trust, credibility.

Bloomberg Reporting Probe

May 11, 2013

Feds Examine “Use” of Bloomberg Terminals

CNBC’s Steve Liesman writes:

Both the Federal Reserve and the US Treasury Department are examining the extent to which usage information of top officials might have been tracked by Bloomberg journalists.

Liesman also talked with an ex-Bloomberg worker:

The former Bloomberg employee who worked in the editorial section recalled calling up the information on Fed Chairman Ben Bernanke and Treasury Secretary Tim Geithner ‘just for fun’ and displaying the information to new recruits ‘to show how powerful’ the Bloomberg terminals were.

Spying, snooping and journalism are not the same practices.

Bloomberg reporting faces a crisis of trust, as I type this.

The firm’s reputation is at risk.


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