Archive for the ‘IT’ Category

Apple’s Intriguing Hints

May 29, 2014

Apple Intriguing Hints Ahead of WWDC

Seen Apple’s WWDC 2014 App?

You should.

Apple’s events are teasingly, secretly, playfully intriguing:

 

Apple WWDC Secret Hints

“This is Our Little Secret”

 

“Shhhh, Can’t Tell You Yet”:

 

Apple WWDC Secrets Confidential

“This One is Sealed.” And: “It’s Confidential.”

 

“You’ll Find Out in a Few Days”:

 

Apple WWDC Secrets Hints

“No Comment Yet.” And: “Our Lips Are Sealed on This One.”

 

Plus, Star Wars:

 

Apple WWDC Star Wars

“Star Wars Past, Present and Future.” And: “You’ll Never Guess.”

 

I don’t know what’s coming.

Can’t recall Apple being so open about its secretiveness.

Like it.

Apple will stream WWDC’s Keynote presentation “live” at 1 p.m. EST, June 2.

At that time, much more will be revealed.

Got a hunch.

This could be next-era good.

Update – Here’s what I do know. Apple’s stock is ripping:

 

Apple stock pops ahead of WWDC.

$APPL above 8, 21, 50MAs. Very bullish.

 

Apple is up $21 this week. Some 3.46 percent.

Riding above key technical moving averages.

Ahead of WWDC, investors like what they see.

 

 


Twitter: @schwartznow

Digital Hubs:  Here or Here

 

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Apple WWDC 2014

April 6, 2014

Apple Worldwide Developers Conference Kicks Off June 2 at Moscone West in San Francisco

One more day to apply for a ticket:

“The opportunity to buy tickets to this year’s conference will be offered by random selection. Register now through April 7 at 10:00 a.m. PDT for your chance to attend.”

Apple WWDC 2014 San Francisco

Apple’s WWDC 2014 will sell out.

 

Is there a more popular and influential technology event in the world?

 


Twitter: @schwartznow

Digital Hubs:  Here or Here

 

Digital Advertising’s Crisis

March 24, 2014

A ‘Crisis’ in Online Ads: One-Third of Traffic Is Bogus

Suzanne Vranica with Mike Shields writing in The Wall Street Journal:

“About 36% of all Web traffic is considered fake, the product of computers hijacked by viruses and programmed to visit sites, according to estimates cited recently by the Interactive Advertising Bureau trade group.”

Bots, click fraud, fake traffic.

It’s widespread, says The WSJ.

With a catch: your company must be online.

There’s no choice, right?:

“Spending on digital advertising—which includes social media and mobile devices—is expected to rise nearly 17% to $50 billion in the U.S. this year. That would be about 28% of total U.S. ad spending. Just five years ago, digital accounted for 16%.”

So, ditching the digital marketplace is a hard sell.

After all, it’s growing by double digits.

But what do you tell your CEO when asked:

“Can you prove to me our ad dollars are not wasted due to fraud?”

Monitor and audit all you want.

Right now, however, assume some of your online ad budget is squandered.

Misspent monies.

Inform your CEO.

And demand recompense. Restitution.

Insist on proof that consumers signed up for services, products or deals advertised.

Without the evidence, here’s a current best practice:

“Few marketers say they plan to cut back on digital advertising. Instead advertisers are getting more aggressive in monitoring what they are getting and in demanding reimbursement if fraud is uncovered.”

I would also tie your media buyer’s compensation to “make goods.” Free ad space.

Digital advertising is becoming a bigger slice of the marketing pie.

But your firm’s bottom line is involved.

And is your CEO’s reputation.

Your best strategy is planning and reporting online advertising tactics and results with credibility.

Credibility demands honesty.

And, honestly, there is fraud online.

Digital domination may be in the cards.

Ignoring fake traffic need not be.


Twitter: @schwartznow

Digital Hubs:  Here or Here

Bezos’s Amazon: Your Info, The CIA…Drones

December 1, 2013

Jeff Bezos Looks to The Future

CBS Correspondent Charlie Rose and Producer Draggan Mihailovich explore what’s next for Amazon, the world’s largest online retailer.

One thing, drones:

“Jeff Bezos: Half hour delivery/and we can carry objects, we think, up to five pounds, which covers 86 percent of the items that we deliver.”

So, Amazon secures CIA work, IT contracts, vast supply networks, some 225-million customers and a cloud of personal information.

Next? Drones.

Amazon’s Drone Prototypes. Screen Capture: CBS 

In R&D, Amazon’s drones are more than on the horizon.

Bezos’s plans call that they arrive in neighborhoods near you soon.

One pizza delivered with mine, please.


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