Archive for the ‘CEO’ Category

Stanford’s Problem: Snapchat’s CEO

May 30, 2014

Stanford Condemns Snapchat CEO’s Sexist Emails

Mike Isaac writing for re/code:

“Stanford University Provost and Professor John Etchemendy sent a scathing email to the school’s student body on Friday, widely condemning a series of recently unearthed sexist, raucous emails sent years ago by Evan Spiegel, an alumnus of the school who is now the founder of disappearing mobile messaging startup Snapchat.”

University backpedaling hard.

Trying to put distance between itself and Snapchat CEO Spiegel:

“’Members of our community should learn now, not many years from now, how abhorrent those attitudes are, whether real or feigned,’ Etchemendy wrote.”

Spiegel created his own reputation crisis.

His crisis is now Stanford’s, too.

And Snapchat’s.

Would you work for CEO Spiegel?

 
 


Twitter: @schwartznow

Digital Hubs:  Here or Here

 

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Snapchat Lied. Now This.

May 30, 2014

Snapchat CEO ‘Mortified’ by Leaked Stanford Frat E-Mails

Sarah Frier writing for Bloomberg:

“Snapchat Inc. Chief Executive Officer Evan Spiegel apologized for e-mails he sent during his fraternity days that celebrated getting drunk and convincing sorority women to perform sexual acts.”

Earlier this month, Snapchat settled with the U.S. Federal Trade Commission.

Because “snaps” on its service do not disappear.

As advertised.

So, Snapchat lied and settled.

Now this.

Snapchat and its CEO are building quite a reputation.

More accurately, a reputation crisis.

To think Snapchat spurned a multibillion-dollar buyout offer from Facebook.

Perhaps Facebook got off lucky.

 

 


Twitter: @schwartznow

Digital Hubs:  Here or Here

 

Anadarko’s Business Clarity Rewarded

April 3, 2014

Anadarko Reaches $5.15B Settlement in Tronox Case

“’This settlement agreement with the litigation trust and the U.S. government eliminates the uncertainty this dispute has created, and the proceeds will fund the remediation and cleanup of the legacy environmental liabilities and tort claims,’ Anadarko chairman and CEO Al Walker said.”

That’s a CEO speaking legal-speak.

Except  for three, key words:

“…eliminates the uncertainty.”

Wall Street, investors do not like uncertainty.

They like clarity.

How much so?

Anadarko Stock Up After Settlement

Anadarko stock up 14.5%

With legal certainty added, Anadarko’s stock soared some 14.5 percent.

It hit a record high.

Investors rewarded the business clarity.

Clarity garners stakeholder credibility.

Credibility is all about your reputation.

What uncertainty can your firm “clear up”?

How will it be communicated?

Potential rewards await.

 


Twitter: @schwartznow

Digital Hubs:  Here or Here

 

 

Digital Advertising’s Crisis

March 24, 2014

A ‘Crisis’ in Online Ads: One-Third of Traffic Is Bogus

Suzanne Vranica with Mike Shields writing in The Wall Street Journal:

“About 36% of all Web traffic is considered fake, the product of computers hijacked by viruses and programmed to visit sites, according to estimates cited recently by the Interactive Advertising Bureau trade group.”

Bots, click fraud, fake traffic.

It’s widespread, says The WSJ.

With a catch: your company must be online.

There’s no choice, right?:

“Spending on digital advertising—which includes social media and mobile devices—is expected to rise nearly 17% to $50 billion in the U.S. this year. That would be about 28% of total U.S. ad spending. Just five years ago, digital accounted for 16%.”

So, ditching the digital marketplace is a hard sell.

After all, it’s growing by double digits.

But what do you tell your CEO when asked:

“Can you prove to me our ad dollars are not wasted due to fraud?”

Monitor and audit all you want.

Right now, however, assume some of your online ad budget is squandered.

Misspent monies.

Inform your CEO.

And demand recompense. Restitution.

Insist on proof that consumers signed up for services, products or deals advertised.

Without the evidence, here’s a current best practice:

“Few marketers say they plan to cut back on digital advertising. Instead advertisers are getting more aggressive in monitoring what they are getting and in demanding reimbursement if fraud is uncovered.”

I would also tie your media buyer’s compensation to “make goods.” Free ad space.

Digital advertising is becoming a bigger slice of the marketing pie.

But your firm’s bottom line is involved.

And is your CEO’s reputation.

Your best strategy is planning and reporting online advertising tactics and results with credibility.

Credibility demands honesty.

And, honestly, there is fraud online.

Digital domination may be in the cards.

Ignoring fake traffic need not be.


Twitter: @schwartznow

Digital Hubs:  Here or Here

How Sleep Works

March 9, 2014

Getting Enough Sleep?

Check this. Because Daylight Saving Time:
Source: National Sleep Foundation

How does sleep work?

More here.

Share this with your CEO.

It’s about your health.

And the health of your organization.

Yahoo is Buying … Yahoo

November 20, 2013

Yahoo Boosts Share Buyback by $5 Billion

Bloomberg’s Sarah Frier and Aaron Ricadela:

“Yahoo has repurchased $5.3 billion in stock since January 2012, including $1.7 billion in the third quarter, the company said on its earnings conference call on Oct. 15.”

So, another $5 billion stock buyback.

Because financial engineering is a key Yahoo strategy.

Notably, CEO +Marissa Mayer also declares:

“You shouldn’t design for the expert user.”

To recap, Yahoo is buying more … Yahoo.

And Yahoo’s CEO Mayer says avoid targeting experts.

Inspired?

Coffee with Tim Cook

May 15, 2013

Apple CEO Raises $610K in Charity Auction

Eight-six bidders.

One really, snarky tech blog post.

  • Blogger Mike Cassidy … doubt you’ll be invited.

Me? It’s a good cause.

And I’m a well-behaved guest.

Plus, a long relationship with the firm; back to the Apple IIe.

It changed my world: used it to write my master’s thesis.

My shoe on Apple lawn last week

Disclosure: Recently enjoyed lunch at Apple.

But coffee would be great, too.

And, as you can see, I wear shoes.

Great manners, indeed.

Very strong case for coffee with Tim Cook.

More CEOs should do this.

Leadership.

It’s cool.

Is this My Tweet? Twitter…your Business…at a Crossroads

April 23, 2013

Fake Tweet Causes 4 Minutes of Panic on Trading Floors

This fake Tweet:
Fake AP Tweet

Editor’s Note: I added, “Fake, Fake, Fake”

Caused a swift crash in the U.S. stock market.

This chart reveals the costly cascade:

 

AP Fake Tweet QQQ Crash

One-Minute Chart: $SPY (the ETF tracking S&P 500)

 

The drama ended in a blink.

Many millions of dollars were lost.

This is a reputation-defining moment for Twitter.

For The Associated Press.

For you.

Put simply, how can I trust your information, if I can’t trust the Tweet it arrived on?

What happens if it’s your account, but not your Tweet?

Reexamine your operations, CEOs.

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