Archive for the ‘Business Communications’ Category

Hit by Heartbleed

April 9, 2014

The Heartbleed Hit List: The Passwords You Need to Change Right Now

In this order:

  1. Read that article.
  2. Opened Tumblr.
  3. Saw the “fine print’.

 

Heartbleed Password Privacy

Read the fine print.



Changing password.

Make that passwords.

Plural.

Across many platforms:

Heartbleed Warning Passwords

Warning from Tumblr – Yahoo.



Because doing so will protect my privacy.

Right?

 

 


Twitter: @schwartznow

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Starbucks is Sticky

April 8, 2014

I’ve noticed a trend.

Starbucks always trends in Denver on Twitter:

 

Starbucks Trending Twitter Denver

Starbucks trending on Twitter.

 

#UConn I get. NCAA champs.

#TheHobbit – it’s promoted. So, that makes sense.

But Starbucks is “sticky,” too.

Anyone know why?

A strategy, perhaps?

Is it good for the Seattle firm’s business reputation?

Whatever the case, Starbucks “trending” is a trend.

Caffeinated social media at a Mile High.

 

 


Twitter: @schwartznow

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Apple WWDC 2014

April 6, 2014

Apple Worldwide Developers Conference Kicks Off June 2 at Moscone West in San Francisco

One more day to apply for a ticket:

“The opportunity to buy tickets to this year’s conference will be offered by random selection. Register now through April 7 at 10:00 a.m. PDT for your chance to attend.”

Apple WWDC 2014 San Francisco

Apple’s WWDC 2014 will sell out.

 

Is there a more popular and influential technology event in the world?

 


Twitter: @schwartznow

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Anadarko’s Business Clarity Rewarded

April 3, 2014

Anadarko Reaches $5.15B Settlement in Tronox Case

“’This settlement agreement with the litigation trust and the U.S. government eliminates the uncertainty this dispute has created, and the proceeds will fund the remediation and cleanup of the legacy environmental liabilities and tort claims,’ Anadarko chairman and CEO Al Walker said.”

That’s a CEO speaking legal-speak.

Except  for three, key words:

“…eliminates the uncertainty.”

Wall Street, investors do not like uncertainty.

They like clarity.

How much so?

Anadarko Stock Up After Settlement

Anadarko stock up 14.5%

With legal certainty added, Anadarko’s stock soared some 14.5 percent.

It hit a record high.

Investors rewarded the business clarity.

Clarity garners stakeholder credibility.

Credibility is all about your reputation.

What uncertainty can your firm “clear up”?

How will it be communicated?

Potential rewards await.

 


Twitter: @schwartznow

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Gmail’s April 1 Anniversary

April 1, 2014

How Gmail Happened: The Inside Story of Its Launch 10 Years Ago Today

Harry McCracken writing for TIME:

“If you wanted to pick a single date to mark the beginning of the modern era of the web, you could do a lot worse than choosing Thursday, April 1, 2004, the day Gmail launched.”

It was not an April Fool’s joke.

Here’s Google’s original news release.

Gmail’s “creator”, Paul Buchheit, is not quoted.

His color in the TIME article is classic Silicon Valley.

Balancing innovation, creating a team, addressing privacy, advertising, incorporating search, launching.

A tech “how-to.”

Gmail is now a decade old.

Out of Beta.

But a work in progress.

Still addressing privacy.

Did you get one of the original Gmail invites?

Do you still use it?

 


Twitter: @schwartznow

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“Click”: New Media Journalism

March 24, 2014

Risks Abound as Reporters Play in Traffic

David Carr writing in The New York Times:

“If I were being paid by the click for this column, I might have begun it this way: Will an oppressive emphasis on ‘click bait’ mean that the news ends up imprisoned by transgendered models posing in disgraceful listicles accompanied by kidnapped nude kittens?”

His column centers on the business of journalism in a new media world:

“Now that metrics are part of the news agenda, all of the sticks are in the air. Just because something is popular does not make it worthy, but ignoring audience engagement is a sure route to irrelevance.”

@carr2n concludes his opinion piece with a cat picture.

Why not?

But my cat pic is better than his.

#BreakingNews #Developing #JustIn #Exclusive:

Meet my neighbor: Holy Gotham City, Batman! – the Caped Crusader uncovered:

Cat  Journalism News Clicks Business

Look at the shadow: Bat-Cat. #NewJournalism

Look at the shadow. Bat-cat.

New-media journalism “click.”

Some reporters and firms struggle in the new media balance of engagement and journalism.

Others thrive.

My tip: all things in moderation, strategically.

Follow your plan.

Your have one, right?

 


Twitter: @schwartznow

Digital Hubs:  Here or Here

Tesla: Apple’s Next Thing?

February 17, 2014

Apple exploring cars, medical devices to reignite growth

Elon Musk may have met with Apple M&A Chief Adrian Perica.

Thomas Lee and David R. Baker writing for The San Francisco Chronicle:

“A source tells The Chronicle that Perica met with Tesla CEO Elon Musk in Cupertino last spring around the same time analysts suggested Apple acquire the electric car giant.”

Why would Apple and Tesla “dance”?

Analyst Andrea James, (whose $200 price target on Tesla was spot on,) said:

“‘They’d get access to deep pockets, but Tesla’s got access to Wall Street right now,’ said Andrea James, who covers Tesla for the Dougherty & Co. investment bank. ‘I could see a partnership more than a takeout.'”

Tesla Weekly Stock Chart

For now, it appears communications lines are open.

Listen.

Hear that?

Sounds like, innovation ahead.

Update – Analyst James raised her price target to $325, after Tesla’s 4Q earnings report on Feb. 19, 2014, soundly beat Wall Street estimates.

Bloomberg Reporters: Move Markets, Make More Money

December 19, 2013

Bloomberg News pays reporters more if their stories move markets

Julia La Roche, Business Insider:

“This practice is not widespread in the financial news industry, and journalists we spoke to from other outlets were not aware that it is used at Bloomberg. We also canvassed traders, bankers and public relations professionals. None of them had heard this before, either.”

The business of business journalism.


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