Yahoo is Buying … Yahoo

Yahoo Boosts Share Buyback by $5 Billion

Bloomberg’s Sarah Frier and Aaron Ricadela:

“Yahoo has repurchased $5.3 billion in stock since January 2012, including $1.7 billion in the third quarter, the company said on its earnings conference call on Oct. 15.”

So, another $5 billion stock buyback.

Because financial engineering is a key Yahoo strategy.

Notably, CEO +Marissa Mayer also declares:

“You shouldn’t design for the expert user.”

To recap, Yahoo is buying more … Yahoo.

And Yahoo’s CEO Mayer says avoid targeting experts.

Inspired?

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