“Yahoo has repurchased $5.3 billion in stock since January 2012, including $1.7 billion in the third quarter, the company said on its earnings conference call on Oct. 15.”
So, another $5 billion stock buyback.
Because financial engineering is a key Yahoo strategy.
Notably, CEO +Marissa Mayer also declares:
“You shouldn’t design for the expert user.”
To recap, Yahoo is buying more … Yahoo.
And Yahoo’s CEO Mayer says avoid targeting experts.