Yahoo Plans to Buy Tumblr

$1.1 Billion Cash Deal

The New York Times:

If the deal is approved, Ms. Mayer will face the challenge of successfully managing the takeover, given Yahoo’s notorious reputation for paying big money for start-ups and then letting the prizes wither. Previous acquisitions by Yahoo, like the purchase of Flickr for $35 million and a $3.6 billion deal for GeoCities, an early pioneer in social networking, have been either shut down or neglected within the company.

This would be Marissa Mayer’s seventh and largest deal, since leaving Google.

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