Ford Navigating Data, Privacy, Innovation

How data is changing the car game for Ford

Derrick Harris, GigaOM.com:

Mike Cavaretta, technical leader for predictive analytics and data mining with Ford Research & Innovation, added that Ford is really interested in collecting more data from more vehicles, but noted there’s also a privacy concern that could come into play. The potential of someone knowing where and how you’re driving might not appeal to the mainstream just yet (just look at all that data Tesla collects about its cars and can present if it really wants to), but as with the Energi, data does present some opportunities to improve the customer experience.

Navigating carefully the intersection of big data, privacy, customer satisfaction and innovation.

Advertisements

Leave a Reply

Please log in using one of these methods to post your comment:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s


%d bloggers like this: