Is this My Tweet? Twitter…your Business…at a Crossroads

Fake Tweet Causes 4 Minutes of Panic on Trading Floors

This fake Tweet:
Fake AP Tweet

Editor’s Note: I added, “Fake, Fake, Fake”

Caused a swift crash in the U.S. stock market.

This chart reveals the costly cascade:

 

AP Fake Tweet QQQ Crash

One-Minute Chart: $SPY (the ETF tracking S&P 500)

 

The drama ended in a blink.

Many millions of dollars were lost.

This is a reputation-defining moment for Twitter.

For The Associated Press.

For you.

Put simply, how can I trust your information, if I can’t trust the Tweet it arrived on?

What happens if it’s your account, but not your Tweet?

Reexamine your operations, CEOs.
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