If I Ran Your Newsroom: Stream Local Newscasts

Streaming Local TV News Could Be Good Business

If I ran your newsroom:
Streaming local TV newscasts “live” online…is a competitive advantage.

Narrative:

  • I just returned from back-to-back trips, one overseas, one to Michigan.
  • The trips kept me from home for most of a month.
  • While away, I tried to watch Colorado newscasts on my computer.
  • But I couldn’t do so; I lacked local choices.
  • I sometimes found myself watching stations from Los Angeles and Indianapolis.

That Means?

  • That means your station lost a potential viewer, as well as online traffic.
  • I would’ve even paid-per-view for the option. I need and devour information.

Station management may find the “live” option difficult to offer for a variety of reasons.

That said, using my experience as a free test-case, make a strategic business case for streaming your content online.

Run the potential numbers.

Start with your competitor’s data.

They have the advantage for the moment.

Advertisements

Tags: , , , ,

Leave a Reply

Please log in using one of these methods to post your comment:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s


%d bloggers like this: