If I Ran Your Newsroom: Put News Online

Streaming Your TV Newscasts Could be Good Business

If I ran your newsroom:

Streaming local TV newscasts “live” online…
…is a competitive advantage.

Narrative:

• I just returned from back-to-back trips, one overseas, one to Michigan.
• The trips kept me from home for most of a month.
• While away, I tried to watch Colorado newscasts on my computer.
• But I couldn’t do so; I lacked local choices.
• I sometimes found myself watching stations from Los Angeles and Indianapolis.

That Means?

• That means your station lost a potential viewer, as well as online traffic.

I would’ve even paid-per-view for the option. I need and devour information.

Station management may find the “live” option difficult to offer for a variety of reasons.

That said, using my experience as a free test-case, make a strategic business case for streaming your content online.

Run the potential numbers.

Start with your competitor’s data. They have the advantage for the moment.