One Tip to News Leadership

If I Ran Your Newsroom

Any weather impacting travel…

…is big news between now and January 2012.

Experts agree weather may make plenty of news.

The long-range forecasting team at AccuWeather expects a stormy U.S. winter. Major airplane and highway systems linked to moving people and commerce nationwide are in the forecast storm-zone.

Source: AccuWeather

The National Weather Service’s current precipitation forecast speaks loudly of potential travel troubles, too:

Source: NWS

News is what interests, informs and impacts “us” … and our businesses.

Any hint of clogged airports or snow-slick highways already has my attention, and should have yours.

After all, holiday travel involves moving a tremendous amount of people and things.

It’s big news.

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