If I Ran Your Newsroom…

Social Media, Journalism and Engaging Business Communications

An international media network recently surveyed me, seeking advice for improving how its newsrooms and journalists around the world engage with their audiences on social media.

One tip I offered:

  • Engage with followers vs. broadcasting to them. More social media tools exist than ever to join an ongoing, online conversation. Get in there. Participate. Build stronger relationships, increase loyalty and be the go-to resource. The ROI? Trust, credibility and viewership can be measured. Plus, it’s good for business and fun.

Bottom Line:
Viewers / readers desire to know you, as they seek news and information.

Engage with us, share and reveal yourself and your day.

Market leaders are engaging. Social media leadership reinforces your reputation, as it  improves the “customer” experience.

Think of it this way:
When you tweet us back – even “RT thanks” – it’s like getting an autograph or shaking hands.


Tags: , , , ,

2 Responses to “If I Ran Your Newsroom…”

  1. Jeff Schwartz Says:

    Great “autograph,” AJ. Especially coming from a world-class journalist – who continues to engage me now as one of nation’s, leading deep-tech financial analysts: http://andreajames.net/

    Thank you!

  2. AJ Says:

    Great tips!! 🙂

    That personal connection, over and over, is key.

Leave a Reply

Please log in using one of these methods to post your comment:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google+ photo

You are commenting using your Google+ account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )


Connecting to %s

%d bloggers like this: