The Benefits of Leadership: Attracting Good Press

Leadership Stimulates the National Climate Agenda

Choosing a leadership position on an issue of societal importance has important benefits. Witness the dialogue stimulated and coverage earned by California’s position on greenhouse gas pollution. Being a leader is not easy. There are inherent risks. Why not just play it safe? Yet, I believe people are hungry for leaders, and they are looking to you, the CEO, to be one.

Strategically, leaders stand out, attracting attention, stimulating dialogue and getting involved in shaping the public agenda.  Tactically, leaders earn support, admiration and media coverage. Successful leaders, like Pacific Gas and Electric’s Peter Darbee, can seemingly come into the public eye from nowhere.  Rest assured, their conviction is not a path easily chosen. In full openness, I provide consulting services to support one of the company’s initiatives.

Question: Are you missing a leadership opportunity?

I continue to find leadership refreshing and more strategically sound than “followership.”

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